Logos and Fonts

Helvetica trailer

Designer Profile: Massimo Vignelli

American Airlines new logo (2013)

Branding is very important, especially in the tech industry -- and for individuals working in the tech industry.

Whatever your role at any one time you are an entrepreneur, a brand, yourself.

• How do you want to present yourself? 
• What do you want to convey?

To help us think about these issues let's review a few famous logos/logotypes:

1. What are the "components" of each of these logos?
2. What are they attempting to convey?

Logotype Evolutions

Review Designerly Formatting Guide [Canvas]