Wednesday, August 26, 2015

Logos and Fonts


Helvetica trailer



Designer Profile: Massimo Vignelli



American Airlines new logo (2013)
Branding is very important, especially in the tech industry -- and for individuals working in the tech industry.

Whatever your role at any one time you are an entrepreneur, a brand, yourself.

  • How do you want to present yourself? 
  • What do you want to convey?
To help us think about these issues let's review a few famous logos/logotypes:
  1. What are the "components" of each of these logos?
  2. What are they attempting to convey?








Logotype Evolutions


http://www.logodesignsource.com/types.html




/Users/mitchelc/Desktop/logo 2.png

Review Designerly Formatting Guide [Canvas]



Friday, August 21, 2015

Tuesday, 25 August



Week 1:  What is Human Computer Interaction Design? 


Mini Case Study
 




What is Interaction Design?

Definition of IxD:


Interaction Design (IxD) defines the structure and behavior of interactive systems. Interaction Designers strive to create meaningful relationships between people and the products and services they use, from computers to mobile devices to appliances and beyond. http://www.ixda.org/about/ixda-mission

From Designing the Obvious by Robert Hoekman, Jr.
From Designing the Obvious by Robert Hoekman, Jr.
Self-service check out at Kroger -- a machine, not human-centered, design.


ACM (Association for Computer Machinery) Interactions Journal




The Importance of Design (Tactical) and Design Thinking (Strategic)

Design has significance beyond the aesthetic, reaching into other fields, especially business.









Design Thinking at Intel: http://blogs.intel.com/evangelists/2015/06/10/adventures-in-design-thinking/

Design thinking is a "third way" that is:

  • synthetic, not (solely) analytical
  • incorporates rationality and intuition
  • holistic
  • characterized by learning by doing, not formula following
  • fosters innovation, not merely refinement of ideas
According to design theorist Nigel Cross, in his book Designerly Ways of Knowing:

"Even a ‘three cultures’ view of human knowledge and ability is a simple model. However, contrasting design with the sciences and the humanities is a useful, if crude, way of beginning to be more articulate about it."

"If we contrast the sciences, the humanities, and design under each aspect, we may become clearer of what we mean by design, and what is particular to it.

"The phenomenon of study in each culture is
  • in the sciences: the natural world
  • in the humanities: human experience 
  • in design: the artificial world
"The appropriate methods in each culture are
  • in the sciences: controlled experiment, classification, analysis
  • in the humanities: analogy, metaphor, evaluation 
  • in design: modelling, pattern-formation, synthesis
"The values of each culture are:
  • in the sciences: objectivity, rationality, neutrality, and a concern for ‘truth’
  • in the humanities: subjectivity, imagination, commitment, and a concern for ‘justice’ 
  • in design: practicality, ingenuity, empathy, and a concern for ‘appropriateness’
"From these ways of knowing I drew three main areas of justification for design in general education:
  • Design develops innate abilities in solving real-world, ill-defined problems.
  • Design sustains cognitive development in the concrete/iconic modes of cognition. 
  • Design offers opportunities for development of a wide range of abilities in nonverbal thought and communication." 






Course overview:
  • In this course we’re going to do things
  • We’re going to explore a series of frameworks/perspectives/lenses for understanding design in use (there is no "unified theory")
  • Technology is the how, HCI/d is the why

Review Syllabus, Course Topics, and Support Materials 
 
The Academic Code


Questions?


Homework for Wednesday, 26 August due at 11:59 pm through Canvas:

  • Review course materials
  • Get book 
  • Read User Experience Design (UXD) pp. 10 – 25, “Introduction” through “Today’s Interdisciplinary Teams” 
  • Write initial Reflection paper: answer the following questions, using no more than three pages, and submit through Canvas
    1. What is your current understanding of HCI/d and its importance?
    2. What are your expectations for this course?
    3. How do you hope to benefit from the course?
    4. Where do you see yourself fitting in the design and development team roles outlined on page 23?
You might wish to create subheadings for each of these questions.